Sell Your Home on
Your Own

  • Save thousands in commissions
  • Get rewarded for your hard work
  • Maximize the value of your home equity

Your Home Buying

  • Be an informed seller
  • Minimize expensive mistakes
  • Maximize your exposure

Your Home Buying

  • Be an informed seller
  • Minimize expensive mistakes
  • Maximize your exposure

What is DIYoffer?

DIYoffer is a complete ‘for sale by owner’ kit which makes it easy to sell your home on your own in Ontario. Our kit will guide you through each step of the home selling process – without the need to hire an agent – and puts more money into your pocket. Our digital negotiation process allows the parties to work out the terms and then the lawyers finalize the deal. It is that simple!check out Bridge Payday

Learn the best home-selling practices with the step-by-step Seller’s Guide which puts you in the driver’s seat.

Use our custom tools to help price your home and conduct an Open House.

Maximize local visibility with our For Sale By Owner and Open House lawn signs.

Maximize online visibility with listings on®*,, Kijiji & our social media pages.

Negotiate the details of the deal with our signature Offer Agreement^, our digital negotiation form to easily accept an offer from a buyer.

* A listing on® is available with the MLS® Package – currently available for the regions of: Oshawa, Whitby, Ajax, Pickering, Markham, Richmond Hill, Vaughan, Toronto, Mississauga, Brampton, Milton, Halton Hills, Erin, Oakville, Burlington, Hamilton, Niagara, Brantford, London, Woodstock, Cambridge, Kitchener-Waterloo, and Guelph.

^ The Offer Agreement is a 10-day preliminary agreement that allows the parties to then proceed to their lawyer to complete the transaction.

The DIYoffer Home Selling Advantage

Be an informed seller
Learn all the tricks that a real estate agent already knows, like why you should set a withholding offer date and how to secure your buyer’s finances.
Includes a 'safe-guard' clause
With our Offer Agreement, the deal is conditional on the approval of your lawyer so no matter you are legally protected, and can get out the deal if you need to.
Maximize your exposure
With our MLS® Package, your property will be listed on®, Canada’s number 1 real estate website.

Use our calculator to determine exactly how much you can save with DIYoffer

For DIYoffer, you must determine the amount you wish to pay to a Buyer’s agent, either a percentage (%) of the transaction or a dollar ($) amount.

Enter your home value
DIYoffer Buyer Agent fees
Traditional Real Estate Model at 5% commission*
Upfront Costs (MLS® Package)***
Paid at closing to....
Buyer’s agent
Seller’s agent
Total Home Selling Expenses
DIYoffer Savings
*Commission fees vary depending on your region.
**Additional recommended services are not included in the package fee; in total they may add up to approximately $1500.
The DIYoffer Buyer’s agent fee is calculated as 2.5% * home value.

Decide which DIYoffer package is right for you

DIY Package


MLS® Package


Ideal for the seller who wants a Private Sale, without a Realtor®.
Ideal for the seller who will accept an offer from a Realtor®.
Offer Agreement

A digital negotiation form to guide the buyer and the seller through the step-by-step process of submitting an offer on the property and negotiating the details of the offer including the closing date, fixtures, chattel, conditions and deposit.

A step-by-step instruction manual that walks you through the complete home selling process including preparing your home, listing your property for sale, receiving offers and closing the transaction.

A step-by-step instruction manual for the buyer to ensure a speedy closing.

Your home will be listed on, Kijiji & our social media pages to maximize exposure.

A ‘For Sale by Owner’ lawn sign and an ‘Open House’ sign with two stands means you’re ready to go.

Once you have sold, use the SOLD decals to indicate your property is off the market.

Determining your listing price and ideal sale price, ensuring you are well prepared for negotiations

Record the contact information of anyone that views the property, allowing you to follow up with ease.

An editable PDF form to which you can add a property picture and room measurements, and a separate School Handout for the local catchment area for both the public and separate schools. You are ready for a property showing!

Property Listing on® – Your property is listed on the primary real estate website in Ontario, ensuring maximum exposure.

Frequently Asked Questions

Are there additional costs over and above DIYoffer fee?

There are no additional fees for DIYoffer; DIYoffer is an a la carte service where you decide what extra services you need. We have made it easy for you to connect to these services through the online Service Directory. Some services that are recommended are:

  • Home Staging – Staged homes sell faster and for more.
  • Property Appraisal – Determines your market value.
  • Professional Pictures – Maximize your online presence.
  • Rented Sign Post – Better visibility and stands up to the elements.
  • Legal Consultation – Puts you in the driver’s seat.

The total of these services is estimated at $1500 + HST.

Who determines the Listing Price for the Property?

In the Document Kit, we have included a Listing Price & Negotiation Tool.  We walk you through the process of:

  1. Determine your market value – either hiring a Property Appraiser or doing online research.
  2. Determine your Listing Price
  3. Determine your ideal Sale Price

Once you have these figures in front of you, you can negotiate a deal confidently since you know where you want to end up.

Why would I hire a Property Appraiser when I can have a REALTOR® determine a listing price for free?

That is very true; you can call up a local REALTOR® to determine a listing price.

Just bear in mind that a REALTOR® is providing a Listing Price as a third-party in the transaction and there is the potential of being biased.  Hiring a Property Appraiser will cost you but there is peace of mind to know that there is no possibility of any conflict of interest.

Our Service Directory will conveniently connect you to a local Property Appraiser.

When is doing a DIY sale not the right fit?

Doing a DIY real estate service is not the right fit for all, so saying that, when is it not the right fit?

  1. When it is a busy-family with young kids and busy careers, or
  2. When you have to move quickly for work, or
  3. When it is an estate, or
  4. When it is seniors with no family close by, or
  5. When the seller is not comfortable with an online experience.
How much time do I have to commit to sell privately?

There is no set answer since each property is different; saying that, the answer is a question back to you:

If your employer/boss came to you and indicated there was a big project that needed to be finished, and if you could commit 3 or 4 extra hours a week, for a couple months, if the project was completed you could potentially earn a $20,000 bonus, would you do it?


Who takes the pictures?

DIYoffer has developed an online directory to help you find all the many different professionals to assist in the sale of your home. Wen you are ready, you can find a local photographer in the specialty called Photographers/Marketing Services.

Can I have a video of the home and property?

Yes, a lot of the photography companies also provide video or drone photos. In the directory, search for a local Photographers/Marketing Services company.

What is the minimum commission fee that I can offer to a REALTOR®?

It is to your discretion on how aggressively you want to attract an offer from a REALTOR®.   If you are open to accepting an offer from a REALTOR®, it is recommended to call your local real estate association/board to determine the fees for your local area. That way, if you truly want to accept an offer from a REALTOR® you won’t be losing out.

Can I withhold offers?

Yes! This is when the seller sets a specific date and time and will review all offers together. This is a technique often used to increase the chances of having multiple competitive offers, resulting in higher bids. This is ideal for a brand new listing just on the market. If you want to try this method, keep in mind that you may or may not get multiple offers, in which case you would then accept an individual offer on a first-come-first-served basis. DIYoffer makes it easy for you by including a space on the Offer Agreement to indicate the date and time that you are withholding offers.

Currently DIYoffer is only available in Ontario

DIYoffer is a service offered by The REAGENT. MLS® listings will be posted on Toronto Real Estate Board Board (TREB).

The trademarks MLS®, Realtor® and® are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA.

Our privacy policy is available here.

Still have questions? Get in touch!