Sell Your Home on
Your Own in Ontario

Save thousands in commissions
Get rewarded for your hard work
Maximize the value of your home equity

What is DIYoffer?

DIYoffer is a complete ‘for sale by owner’ kit which makes it easy to sell your home on your own in Ontario. Our kit will guide you through each step of the home selling process – without the need to hire an agent.

Learn the best home-selling practices with the 40-page step-by-step Seller’s Guide.

Use our custom tools to help price your home and conduct an open house.

Maximize local visibility with our For Sale By Owner and Open House lawn signs.

Maximize online visibility with listings on REALTOR.ca®*, Kijiji and DIYoffer.

Negotiate the details of the deal with our signature Offer Agreement forms.^

* A listing on REALTOR.ca® is available with the MLS® Package
^ The Offer Agreement form is a 10-day preliminary agreement that allows the parties to then proceed to their lawyer to complete the transaction.

The DIYoffer Home Selling Advantage

Be an informed seller
Learn all the tricks that a real estate agent already knows, like why you should set a withholding offer date and how to secure your buyer’s finances.
Minimize expensive mistakes
Reduce the likelihood of errors and omissions that could cost you money or stop your deal right before you close.
Maximize your exposure
With our MLS® Package, your property will be listed on REALTOR.ca®, Canada’s number 1 real estate website.

Use our calculator to determine exactly how much you can save with DIYoffer

For DIYoffer, you must determine the amount you wish to pay to a Buyer’s agent, either a percentage (%) of the transaction or a dollar ($) amount.

Enter your home value
$
DIYoffer Buyer Agent fees
$
Traditional Real Estate Model at 5% commission*
DIYoffer**
Upfront Costs (MLS® Package)***
$
$
Paid at closing to....
Buyer’s agent
$
$
Seller’s agent
$
$
HST
$
$
Total Home Selling Expenses
$
$
DIYoffer Savings
*Commission fees vary depending on your region.
**Additional recommended services are not included in the package fee; in total they may add up to approximately $1500.
***MLS® Package requires the seller to stipulate a Buyer’s Agent fees; DIY Package does not require the seller to stipulate any buyer’s agent fees.
The DIYoffer Buyer’s agent fee is calculated as 2.5% * home value.

Decide which DIYoffer package is right for you

Just the Forms

$99

DIY Package

$299

MLS® Package

$499

Ideal for lawyers or builders
Ideal for the seller who wants to test the market
Ideal for the seller who is committed to selling DIY
Offer Agreement Forms

A two-part non-carbon negotiation form to guide the buyer and the seller through the step-by-step process of submitting an offer on the property and negotiating the details of the offer including the closing date, fixtures, chattel, conditions and deposit.

A step-by-step instruction manual that walks you through the complete home selling process including preparing your home, listing your property for sale, receiving offers and closing the transaction.

A step-by-step instruction manual for the buyer to ensure a speedy closing.

Your home will be listed on DIYOFFER.ca, Kijiji.ca & Point2homes.com to maximize exposure.

A ‘For Sale by Owner’ lawn sign and an ‘Open House’ sign with two stands means you’re ready to go.

Once you have sold, use the SOLD decals to indicate your property is off the market.

Determining your listing price and ideal sale price, ensuring you are well prepared for negotiations

Record the contact information of anyone that views the property, allowing you to follow up with ease.

An editable PDF form to which you can add a property picture and room measurements. Hand them out during a property showing.

Property Listing on REALTOR.ca® – Your property is listed on the primary real estate website in Ontario, ensuring maximum exposure on 24 real estate boards and third-party real estate websites.

Frequently Asked Questions

What is the difference between DIYoffer and PurpleBricks?

PurpleBricks says it is a ‘For Sale by Owner’ service but they have an extra service to assist you with an offer and negotiations. This additional service is called ‘Offer Assist’.

DIYoffer is a true ‘For Sale by Owner’ service where we walk you through the process step-by-step so when an offer comes in you are prepared and you use our signature Offer Agreement form, which puts you in the driver’s seat.

Are there additional costs over and above the fee?

There are no additional fees for DIYoffer; DIYoffer is an a la carte service where you decide what is best for you and then you would purchase each service individually. We have made it easy for you to contact these a la carte services through the Services Directory. Some services that are recommended are:

  • Home Staging – Staged homes sell faster and for more.
  • Property Appraisal – Determines your market value.
  • Professional Pictures – Maximize your online presence.
  • Sign Post – Better visibility and stands up to the elements.
  • Legal Consultation – Puts you in the driver’s seat.

The total of these services is estimated at $1500 + HST.

What are buyer incentives?

Buyer incentives are ‘bonus’ items for the buyer. DIYoffer makes it easy to offer Buyer incentives by providing a Buyer Incentive Handout; you take the Handout to your lawyer and have him/her fill out the details and then make copies and distribute at property showings and open houses. There are four different incentives that you can offer to the buyer:

  1. Pre-Listing Home Inspection – This is ideal to let the buyer know that your home is well maintained and taken care of.
  2. Assigning of a current mortgage – This is ideal if you the seller have a mortgage that you will discharge on the day of closing. If you discharge a mortgage before the term, you will be penalized with additional fees. These fees vary if it is a variable rate mortgage or a fixed rate mortgage. If it is a variable rate, the discharge fees usually are three months of mortgage payments as well as additional fees. For a fixed rate mortgage the discharge fees can be substantially more. To help you save these fees, the buyer can take over the mortgage. This is a win-win especially if you have an interest rate that is lower than the current rate.
  3. Seller take back mortgage (STBM) – If you own your property outright, then you can offer a STBM. This is ideal if for some reason the buyer comes up short on financing. If you offer the amount that the buyer is short as a STBM, then the deal will not fall through.
  4. Lease with purchase option – This is ideal if the market is slow and you would lease the property for a specific time at which point, would then be purchased. This is a win-win for both the buyer and the seller; for the buyer, it allows them to save up either the deposit or a bigger down payment. For the seller, you may get the price you are looking for.
When is the best time to purchase DIYoffer?

The best time to purchase DIYoffer is when you decide you want to sell. The step-by-step Guide starts with preparing your home and many different tips to help you along the way. There is no set time to list your property so we can assist when you are ready.

If I purchase the DIY package, can I upgrade to MLS later?

Yes, if at any time you can upgrade to the MLS package. In the Guide, there is a section called ‘Time to Regroup’ to give you options if you have not been successful in a sale.

How much time do I have to commit to sell privately?

Unfortunately there is no set answer since each property is different; saying that, the answer is a question back to you:

If your employer/boss came to you and indicated there was a big project that needed to be finished, and if you could commit 3 or 4 extra hours a week, for possibly the next 2 or 3 months, if the project was completed you could potentially earn a $20,000 bonus, would you do it?

Food for thought – When you sell with a traditional Realtor®, you are doing 98% of the work to get the house ready, and for the remaining 2%, you are paying 4% to 6% of the sale price. What is wrong with this picture?

Who takes the pictures?

DIYoffer has developed an online directory to help you find all the many different professionals to assist in the sale of your home. Wen you are ready, you can find a local photographer in the specialty called Photographers/Marketing Services.

Can I have a video of the home and property?

Yes, a lot of the photography companies also provide video or drone photos. In the directory, search for a local Photographers/Marketing Services company.

How do I set a Listing Price?

DIYoffer has developed a very straight-forward method to walk you through this process. The first step is to determine your Market Value; you have two ways to determine this value. 1) Bring in a licensed appraiser, or 2) Research online. The Guide provides you with the websites that you can find out the information, all at your fingertips.

Once you have a Market Value, you use the Listing Price & Negotiation Tool to walk you through setting your 1) Listing Price, and 2) Ideal Sale Price.

We set an Ideal Sale Price and then we develop a chart broken down by a range in pricing. You may be thinking, why would you do that? Well, DIYoffer wants you to be prepared when an offer comes in, and this is done before the property is even listed. So you are confident in negotiations and you have your target price already set for you.

Can I have a pure private sale?

Yes! DIYoffer makes it easy to have a pure private sale. In which case you would use the Offer Agreement form to finalize the 10-day preliminary agreement and then proceed to your lawyers to draft the binding Agreement of Purchase and Sale.

How do I accept an offer from a Realtor®?

If you would like to accept an offer from a Realtor® and pay a commission fee, the Realtor will provide you the offer on an Agreement of Purchase and Sale, which you can take to your lawyer’s office to assist you with any sign-backs to the offer.

But, if you are open to other possibilities:

The NAR (National Association of Realtors®) reports that in 2018, 44% of home buyers looked for properties online first, while 17% contacted a real estate agent first.* If you would like to capture that 44% of the market before they contact an Realtor® and completely save the commission, the only way is with DIYoffer which assists you with a complete private sale.

It comes down to:

If you start with accepting offers from a Realtor®, then you won’t capture this 44% of the market.

*NAR, Real Estate in a Digital Age 2018 Report. https://www.nar.realtor/sites/default/files/documents/2018-real-estate-in-a-digital-world-12-12-2018.pdf

Who helps me with the offer from a Realtor®?

Once you have received an offer from a Realtor® you can take it to your lawyer, and you have two options.

  1. If you would like some help with sign-backs (changes to the offer) you can ask the Law Clerk to help you. This will only take a few minutes and most law offices will not charge for this time.
  2. If you would like your lawyer to review the offer, than you may need to add a new condition to allow sufficient time to meet with your lawyer. There would be a fee for this consultation.
What is the minimum commission fee that I can offer to a Realtor®

To be listed on Realtor.ca®, the commission fee has to be more than $0. Any amount is to your discretion on how aggressively you want to attract an offer from a Realtor®. The Guide prepares you to set a commission fee that is tailored to your local real estate industry by getting in touch with the local real estate association/board. That way, if you truly want to accept an offer from a Realtor® you won’t be losing out.

Can I withhold offers?

Yes! This is when the seller sets a specific date and time and will review all offers together. This is a technique often used to increase the chances of having multiple competitive offers, resulting in higher bids. This is ideal for a brand new listing just on the market. If you want to try this method, keep in mind that you may or may not get multiple offers, in which case you would then accept an individual offer on a first-come-first-served basis. DIYoffer makes it easy for the seller to withhold offers by including a space on the Offer Agreement forms to include your date and time to return the offer back to you.

Who helps me with any conditions or terms of the agreement?

Your lawyer will help you with drafting any conditions. DIYoffer has prepared a blank Schedule to insert the conditions so your lawyer can either fill out the blank Schedule or write them out on a separate piece of paper, and you write them in.

Currently DIYoffer is only available in Ontario

DIYoffer is a service offered by The REAGENT. MLS® listings will be posted on The Oakville, Milton & District Real Estate Board which is a part of the Ontario Regional Technology & Information Systems Inc. (ORTIS) which includes the real estate boards of Barrie, Brantford, Cambridge, Guelph, Huron-Perth, Kitchener-Waterloo, Mississauga, Niagara, & Simcoe. With associated access to Hamilton & Burlington and the Ontario Collective which includes the real estate boards of Bancroft, Kawartha Lakes, London & St. Thomas, North Bay, Northumberland Hills, Parry Sound, Peterborough & The Kawarthas, Quinte & District, Grey Bruce Owen Sound, Southern Georgian Bay, The Lakelands, Tillsonburg and Woodstock-Ingersoll.

The trademarks MLS®, Realtor® and REALTOR.ca® are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA.

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Still have questions? Get in touch!